Thursday, June 08, 2006

 

New Homeowner Listings in Newspapers Trial

Hi everyone!

A few weeks back, we had a client ask us about any successful experiences with Avon Representatives sending out brochures to the new homeowners listed in the local newspapers. We didn't hear from anyone regarding their experiences (even though I know of some that have used this method) so I decided to give a try for myself! I will share my results with you here in a few weeks with how it turned out.

In my personal experiences with selling Avon, I have come across more customers than I can count that were still buying Avon from their old representatives where they used to live because they didn't know of anyone locally that could give them a brochure. In fact, all of them never received a brochure anymore and were expected to visit their e-rep website online or email their regular favorites. While there is nothing wrong with this method, I am of the belief that the brochure is such a powerful selling tool and should always be made available to be seen in your customers' hands. There is just something to be said about being able to flip through an Avon catalog at your leisure. If only I had been able to reach those Avon representatives where they were still purchasing from and offer them our brochure mailing services! Maybe then they would have chosen to stay with them and not have eventually lost their sales!

My plan is to send them a catalog for 3 campaigns straight - and then at the end of that time, use our Mystery Mailing service to send them a flyer letting them know that they can easily join my mailing list by sending me an email or giving me a call! We mailed out 300 catalogs - I will let you know of our response!

If you have a similar selling experience, please feel free to share! I encourage you to always leave a comment on any blog entry you choose! We LOVE to hear feedback!

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Updates:

*Our Consultant Depot 'Choose our Charity' Monthly Poll has been updated for the month of June! Please visit our charity poll page, http://www.consultantdepot.com/benefits/charity_poll.aspx and learn more about our Choose Our Charity program here: http://www.consultantdepot.com/benefits/choose_our_charity.aspx Please feel free to submit your own charity interests to be included as choices for future polls by sending me an email to carrie@consultantdepot.com with your entry!

*Your Free Mailing credits for every increment paid of $20 has been updated through June 6th! This is our way to thank you for your loyalty!

*Check your 'Snail Mail' Mailbox next week for the Summer Edition of our Consultant Depot Newsletter! We mailed a copy to all our registered clients and those that have requested a free sample. If you would like to receive future mailings, join us by visiting one of the following links:

To register and begin using our brochure mailing services, visit here: https://www.consultantdepot.com/signup.aspx

To register and receive a free sample, visit here: https://www.consultantdepot.com/getstarted/sample_request.aspx

Our next deadline is for Campaign 14 B week mailing plans tomorrow night by 10:00pm EST! Please make sure you plan ahead and have your mailing lists submitted by 10:00pm EST!

Have a great day!

To Success!

Carrie Purgason
carrie@consultantdepot.com
http://www.consultantdepot.com

Comments:
Whereas email is a great tool, there are some potential customers who do not have access to the internet or email. I am in leadership and have placed an ad in the classifieds in our local paper for recruiting new Reps. Unfortunately I did not pick up any new Reps, but I did pick up 3-4 new customers, so using all avenues is important whether it gets the results you want or not!
 
This is a great idea Carrie! For those of us with smaller pocketbooks, we could just use the names of the folks who purchased houses in our general neighborhoods (or the area we like to service...) That would not be too many, and would definitely be worth the $$ to see if they are interested. Thanks!
 
I was the person who originally asked the question. I finally got one call today. She wants a key chain and although she said she probably doesn't want to receive the books anymore b/c she is a Mary Kay rep, it made the effort worth it.
 
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